Step 3 of the process - product and market fit - focused on getting Betfair to act like a start up. We took the customer validated and prioritised concepts and working closely with Betfair’s product and data teams we rapidly produced working prototypes that were tested and iterated on a weekly basis. This tight feedback loop with customer and business rapidly increased our learnings, allowing us each week to make informed decisions on what concepts worked, what we needed to change and what we should drop.
What we were able to deliver was not only market validated product prototypes that we could take immediately into our Minimum Viable Product (MVP) development programme, but we were able to reinforce our goal to change behaviour, by introducing a new approach to product development into Betfair. Moving Betfair away from traditional Product Description Document’s and Functional Specifications into a world of lean, customer lead product development - what we like to call Relevance at Speed.
Executable ideas are the most important thing, it’s what turns ideas into products. Our approach ensures that we focus on the real, the tangible and the workable.