Reason worked with ICAP Equities to develop not just an application but a service capable of delivering the quality that the traders promised and clients expected.
To achieve this we worked closely with all the business teams to develop a holistic view of the entire system. By understanding how information flowed from one team to another we were able to expose existing bottlenecks and pain points of which the company were unaware. By looking at each of the pain points we could identify which were process driven and which could be answered with technology.
Through many design sessions involving the entire product team from design to development, we worked through rapid high level iterations before deep diving into more detailed solutions, constantly testing the proposition with the business and users.